Peg Fitzpatrick is the author of The Art of Small Business Social Media: A Blueprint for Marketing Success and co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. She has been working in social media strategy since 2010 and is known for blending smart strategy with real-world experience.

Peg was the first Head of Social Strategy at Canva, where she helped shape the brand’s early social presence. She has worked with global brands including Motorola, TJ Maxx, Audi, Google, and Virgin, and was an early brand ambassador for Kimpton Hotels.

She’s spent over a decade helping brands show up online in a way that actually connects, not just checks a box.

She’s currently tinkering with a feminist historical fiction novel.

Off the clock, she’s usually reading romance or historical fiction, with a stack of business books never too far away. She also loves sewing, crafting, and baking.

She grew up in a small town in upstate New York and now lives in New Hampshire with her husband, a sassy Yorkie, and a fluffy golden retriever.