Reenita is a founder, content & marketing strategist, Ayurveda clinician and prolific writer. She is currently Head of Marketing at SRI International, Silicon Valley's pioneer science and deep tech research institute. Previously she was VP of Content at hibooks (formerly known as Otto Radio) in San Francisco, producer/presenter for Bloomberg Media, and award-winning host for RTHK Radio 3 in Hong Kong.

Reenita has founded, built and sold Ayoma, a health and wellness brand, and has written four books about Ayurveda ‘Inner Beauty’ published by Chronicle Books, ‘Ayurveda – The Ancient Medicine of India’ by Mandala Press, ‘Forever Young – Unleashing the Magic of Ayurveda’ published by Pan Macmillan India and ‘The Ayurvedic Diet’ published by Harper Collins India. She has penned two Young Adult novels — ‘Operation Mom: How I got my Mother a Life & a Man’ published by Harper Collins India and ‘When Arya Fell Through the Fault’ published by Om Books International.

Her non-fiction book ‘Money-Smart: An Indian Woman’s Guide to Building Wealth is a personal finance educational guide targeted towards the middle class Indian woman. She has contributed to The Hindu, South China Morning Post, Wall Street Journal, New York Times, CNN, Asian Investor, Times of India and National Geographic Kids, Cartoon Network Asia, Disney and more.

She is currently working on her next novel and developing Chapter by Episode, a digital publishing platform focused on stories with diverse themes.